Learn why rephrasing commissions as marketing fees makes a difference.
When you’re selling a property, it’s important to understand why framing your commission as a marketing fee can be more beneficial and transparent for both agents and sellers.
When we secure a listing, a significant upfront investment is made to market the property effectively. This involves various expenses that are essential to attract potential buyers and present the property in the best light. By referring to the commission as a marketing fee, we emphasize the tangible services and investments made to sell the property.
Here are some key services covered by the marketing fee:
- Professional Photos: High-quality images to showcase the property.
- Floor Plans and Virtual Tours: Detailed layouts and interactive tours.
- Room Dimensions: Accurate measurements for prospective buyers.
- Signage and Lockboxes: Essential tools for marketing and access.
- Directional Arrows and Brochures: Tools for physical marketing.
- Coming Soon Platforms: Pre-market exposure.
- 24-Hour Call Capture Systems: Ensuring potential buyer inquiries are captured promptly.
- Zillow Premier Listings: Enhanced online visibility.
- Mega Open House Events: Attracting a large pool of buyers.
- MLS Listings: Essential for reaching agents and buyers.
- Search Engine Optimization (SEO): Increasing online visibility.
- Virtual Assistants: Canvassing neighborhoods and spreading the word about the new listing.
Remember, the terminology you use matters. Referring to the commission as a marketing fee clarifies the value and effort put into selling the property. This not only helps in transparent communication with clients but also reinforces the professionalism and comprehensive service you provide.
I hope this explanation helps you understand why it’s beneficial to call your commission a marketing fee. If you have any questions about my listing playbook or how I can assist you, please feel free to call or email me.
