The Summer Real Estate Strategy: Work Hard and Still Relax

By John Salkowski

John Salkowski believes that anything worthwhile in life and business starts with being “Inspired By The Grind.”

Slowing down may feel natural this summer, but easing up on your business efforts can set you back in the months ahead. Many agents begin to relax their routines as the season progresses, but the work done today is what drives results tomorrow.

Relax hard and work smart. The work you do today, next week, and next month determines the opportunities you will have in the months to come. Business generation is a continuous process, and each day of consistent effort builds momentum that carries into the future. This is why it is important to remain focused on follow-ups, outreach, and client engagement, even during the quieter months.

Small but significant habits. Simple actions like sending out mailers, following up with leads, and writing handwritten thank-you cards play a vital role in maintaining visibility and trust. These habits not only sustain your business during the summer but also prepare you for a strong performance in the fall.

Balance is key. While it is important to take time for yourself and spend moments with loved ones, the need for balance should not come at the expense of growth. Maintaining consistent effort now ensures you stay ahead of the curve and continue to serve clients at the highest level when the market picks up again.

Whether this message serves as a reminder or a motivational push, the goal is to keep building your business, developing your professionalism, and attracting higher-quality buyers and sellers. There is always an opportunity to improve and elevate the industry. Stay committed, stay consistent, and make each effort count.

If you have questions or need guidance, just reach out. You can call me at (610) 308-5893 or send an email to john@jrsrealtygroup.com. I look forward to hearing from you!