Joining a Brokerage That Offers Coaching Can Transform Your Career

By John Salkowski

John Salkowski believes that anything worthwhile in life and business starts with being “Inspired By The Grind.”

Want to fast-track your real estate success? Coaching could be the game-changer you’re missing.

Early in my career, I made a decision that changed everything: I invested in a personal real estate coach. It wasn’t cheap—I paid monthly out of pocket—but the ROI was undeniable. My skills sharpened, my confidence grew, and my business scaled faster than I ever could’ve done alone.

Now, as a coach myself, I’ve seen the same transformation in my clients. Yet, I’ve noticed a troubling trend: More agents today are skipping paid coaching altogether. Instead, they’re hoping to ‘figure it out’ on their own, or banking on a brokerage that actually provides real training.

That’s why, if you’re serious about growth, you shouldn’t just join any brokerage. You need one that bakes coaching into its DNA.

Why I joined Real Brokerage of Pennsylvania. I worked independently for years, but in January 2025, I decided to join Real Brokerage of Pennsylvania. There were several reasons. Being a broker-owner came with responsibilities I no longer wanted. More importantly, I wanted agents to have access to coaching, marketing materials, and an online school to help them grow their careers. Here are three reasons why you should consider joining a brokerage, too:

1. Access to expert guidance and fresh perspective. Paying monthly for a private coach is no longer the only way to get professional guidance. A brokerage that includes coaching gives agents direct access to support and advice. This opens up new perspectives and helps them advance more effectively.

2. Structured learning and accountability. Accountability is one of the main reasons agents seek coaching. A structured coaching environment within a brokerage helps agents stay focused and reach their goals faster. This kind of support keeps progress consistent and measurable.

3. Accelerated growth and confidence. Having someone available to answer questions builds confidence. The ability to send a quick message, make a call, or ask for advice at any time creates a sense of support. This constant access helps agents move forward with more certainty and speed.

The goal is not to gain more paid coaching clients, but to make the real estate industry more professional. Before joining Real Brokerage of Pennsylvania, I offered free guidance to agents who wanted to grow. I still believe in that approach. Brokerages that provide coaching help more agents succeed without the burden of extra monthly costs.

If you are looking to grow without paying for private coaching, consider joining a brokerage that offers it. There is no cost or obligation to reach out. You can call me at (610) 308-5893 or send an email to john@jrsrealtygroup.com. I look forward to hearing from you!