Key Things to Say in Listing Interviews With Sellers

By John Salkowski

John Salkowski believes that anything worthwhile in life and business starts with being “Inspired By The Grind.”

Securing listings is more difficult in today’s market, which makes strong listing appointments essential. What you say during that conversation can shape the entire selling experience. One of the most important things to address is what happens after the home goes live. You need to set clear expectations from the start. Here’s what to cover:

1. Price reductions. Discuss potential price reductions before the home is listed. This should never come as a surprise weeks into the process. If the home isn’t getting attention, a price adjustment should already be part of the strategy. Bringing it up early builds trust and positions you as a proactive expert.

2. Timeline for adjustments. Set a 14-day window to assess performance and decide on changes. The old standard of 30 days is too slow in today’s market. Two weeks is enough time to gather data and respond while interest is still fresh.

3. Set clear expectations. Once you agree on a price, explain how you’ll track listing activity and when you’ll reassess. Let the seller know what to watch for and document the plan to keep everything clear and aligned.

Addressing pricing strategy early avoids confusion, keeps your client involved, and shows you have a clear path to results. If you’d like help structuring this conversation, just reach out. You can call me at (610) 308-5893 or send an email to john@jrsrealtygroup.com. I look forward to hearing from you!