Discover the impact of word choice on your listing presentations.

What’s the difference between a professional recommendation and an opinion? It might seem like a small detail, but the words we choose can significantly impact our professionalism and the way clients perceive us. Think about it—nobody likes to hear someone else’s opinion, right? When you visit a doctor, they provide you with recommendations, not opinions.

The same concept applies to our listing appointments. When discussing a seller’s property or pricing, always use the term “recommendation” instead of “opinion.” For example, instead of saying, “In my opinion, you should repaint the living room,” say, “I recommend repainting the living room.” This subtle shift in language can make you sound more authoritative and trustworthy.

Implementing these small changes in your verbiage can elevate your professionalism and make a significant difference in how clients perceive your advice. Next time you’re on a listing appointment, remember to use recommendations rather than opinions when discussing any aspects of the property.

I hope this helps! If you have any questions, please don’t hesitate to reach out. Let’s go make a difference today! Give us a call or an email.