What Should Realtors Focus On to Grow Their Business in 2026?

By John Salkowski

John Salkowski believes that anything worthwhile in life and business starts with being “Inspired By The Grind.”

The first weeks of January set the tone for your year. If you want closings in the next 30, 60, or 90 days, it starts with simple, consistent steps: reaching out to your database, sending notes, and staying visible. The actions you take now will pay off quickly. January is not the time to slow down; what you do now directly determines your results over the next 90 days.

This isn’t about complicated strategies or new technology. It’s about focusing on the core activities that reliably generate business. Here’s where to start to set yourself up for success.

1. Reconnect with your past clients and contacts. Pick up the phone and reach out to the people who already know and trust you, your past clients, and your sphere of influence.

These are the relationships that can quickly turn into new opportunities. Your database is the backbone of your business, and reconnecting now is one of the fastest ways to set yourself up for closings in the next 30, 60, and 90 days.

2. Send handwritten notes and marketing materials. Start reaching out to your top 150 to 200 contacts by sending handwritten thank-you cards or marketing materials.

This personal touch stands out in a world where most communication is digital. Using a first-class postage stamp can make a big difference, increasing the likelihood that your mail gets opened. Sending these items early in the year keeps you top of mind and shows you are intentional about nurturing relationships rather than just chasing transactions.

3. Email your database twice a week with educational and valuable content. To engage your contacts even more, include video messages when possible. I recommend sending two videos per week, one on Wednesday and one on Saturday morning. This keeps you visible, builds familiarity, and ensures people remember you when they are ready to take action.

My goal is simple: help you start the year strong. By taking consistent action to connect with your clients and sphere, you set yourself up for meaningful business in the next 90 days.

If you need guidance or support along the way, reach out anytime at (610) 709-5147, email john@jrsrealtygroup.com, or visit inspiredbythegrind.com. Let’s make this journey together and achieve real results.