3 Pricing Strategies Agents Use To Guide Sellers

By John Salkowski

John Salkowski believes that anything worthwhile in life and business starts with being “Inspired By The Grind.”

Are your listings sitting on the market longer than expected? Many agents and sellers face this issue because of one simple misstep: incorrect pricing. Setting the right price isn’t about guessing; it’s about strategy.

Let’s look at three proven approaches you can use to help your clients price their homes correctly and sell faster.

1. Pricing under market value. While it might sound risky, this approach gives your clients a powerful advantage. By pricing slightly below market value, their home immediately stands out from the competition, beating 95% of other listings. This tactic creates a sense of urgency among buyers, leading to more showings and often multiple offers.

2. Pricing at market value. This method keeps the home aligned with comparable listings while maintaining strong buyer interest. Homes priced at market value attract consistent showings and generate legitimate offers. Whether you go slightly under or stay right at market value, both options help avoid the biggest pitfall: letting the listing go stale.

3. Avoiding aspirational pricing. This happens when sellers price their home above what the market supports, hoping to land a high-paying buyer. In reality, it often backfires. These homes tend to sit on the market too long, lose visibility, and statistically sell for less. Educating clients on this risk is crucial so they understand that realistic pricing leads to better results.

The right pricing plan not only attracts serious buyers but also helps ensure the property sells quickly and for the best possible return.

If you have any questions or want to discuss these approaches further, reach out to (610) 709-5147 or email ClientCare@JRSRealtyGroup.com. I’d be happy to connect and share how to educate clients on winning pricing strategies.